Offerpad
How Offerpad joined the iBuyer revolution by making instant cash offers on homes — and why the model nearly collapsed when the housing market turned.
Home sellers faced a brutal trade off. List on the market and endure months of showings, open houses and uncertainty. Or sell quickly to a cash buyer at a steep discount, usually 15 to 20% below market value. There was no third option. Brian Bear and Jerry Coleman founded OfferPad to create one. OfferPad used machine learning to price homes instantly. The algorithm ingested local comps, property condition, repair costs and holding expenses. Within minutes, a seller received a cash offer, not a ballpark estimate, an actual offer to buy the house tomorrow. No staging, no showings, no risk the market turned cold before closing.
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