Great Clips
How eliminating appointments and charging $18 per haircut built the largest salon chain in North America — 4,400 locations strong.
In 1983, haircuts required appointments. You called, waited for a slot, showed up at the appointed time. Great Clips asked, "What if haircuts didn't need appointments? What if someone could walk in and be served within the hour?" Convenience became the advantage. The model was built around speed. No appointments meant shorter visits. Stylists followed templates. Standard cuts were the business. The salon was efficient and bright. Walk ins didn't cause chaos because the system absorbed them. Great Clips became the place you went when you didn't want to wait weeks for a salon appointment you'd probably cancel.
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