Tom Ford

Tom Ford was creative director at Gucci in 1994 when the brand was irrelevant. Gucci was once a luxury symbol but had become dated, associated with tourists and knock-offs. Ford transformed Gucci through creative force, designing collections that redefined luxury fashion. Gucci became the world's hottest brand. Ford left Gucci in 2004 and launched Tom Ford Beauty under a licensing agreement with Estee Lauder. He designed fragrances, lipsticks, and skincare under his name. Estee Lauder handled manufacturing, distribution, and retail. Ford focused on creative direction. The partnership was wildly successful, generating billions and establishing Tom Ford in beauty.