Moncler Seasonal Production
How closing the factory for six months every year creates demand that exceeds supply by forty percent — and why the retail price never needs to move.
Montclair makes down jackets counter to manufacturing trends. They could make year-round in Asia, keeping lines full. They don't. Montclair makes jackets only from April to September. The factory closes six months. Workers are seasonal. The year's output happens in five months. This looks inefficient. It's the business model. By concentrating production, Montclair creates natural scarcity. Jackets made this spring are the only ones available until next spring. Summer means selling remaining inventory with discounts. By September, new orders open. The customer chooses. Buy now at full price with available sizes or wait for sale and lose your size. The psychology is relentless. Every customer knows the season.
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