Coldwell Banker
Coldwell Banker opened an office in the rubble of the 1906 San Francisco earthquake. 120 years later, its parent carries $3 billion in debt from a 2007 leveraged buyout, starving the brand of technology investment.
On April 18, 1906, an earthquake-leveled San Francisco. While other businesses fled, Colbert Caldwell opened a real estate office in the rubble, helping displaced families find homes. He made one rule radical for the era. His agents would always represent the buyer's interests, honestly. Caldwell, Banker, now operates in over 40 countries with roughly 100,000 agents. The global luxury program handles over 40 billion in luxury transactions annually. The brand's most visible differentiator. But the parent company, anywhere real estate, carries over 3 billion in long-term debt from a 2007 leveraged buyout.
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